Successfully Marketing Your Business - Pt1 (ESB3)

Description

Learn how to successfully market your product or service and accomplish the following objectives:

· Identify customers and their needs

· Determine pricing, packaging, and distribution for your product/service

· Create a promotional plan for your business

· Get your business online

Marketing is about making people aware of your business and getting them to buy your product or service. In this classroom workshop, we will help you make the right choices when pricing and ensure the product offerings and packaging are attractive to customers. We will help you choose the right distribution method to get your products or services in front of your customers.

This free workshop series is sponsored by the Hispanic Business Council. Light refreshments will be available. Be sure to register for Part 2 on September 7th as well.

Our Presenter: Lisa Thompson is a SCORE volunteer and was a partner in a marketing consulting firm, which included website development. Lisa's marketing skills include: Google PPC & Analytics, Search Engine Optimization (SEO), Social Media posting, link-building, blogging, business networking, email marketing using platforms like Constant Contact, ActiveCampaign, Benchmark & more.